Paradigm Shift in Addiction
Treatment: Embracing Luxury
Resorts Over Traditional Rehab

At first glance, it might seem unconventional to conduct an addictions and mental health program outside a traditional clinical setting. Even more surprising is that it takes place in an environment where alcohol is readily available.

Conventional Wisdom vs. New Approaches

Traditional wisdom in addiction treatment suggests that therapy should occur in a distraction-free, temptation-free environment conducive to reflection. Typically, these settings are closed off to those seeking treatment, with group therapy and abstinence-based programs as the main approaches.

Research Insights

However, independent empirical research (a 15-year follow-up study) indicates:

  • Low long-term success rates (35%)
  • High relapse rates soon after program completion


This is often attributed to clients not “working” the program, not being “ready,” or the powerful nature of the disease. We believe the issue lies in the setting of these programs. We also challenge the notion that everyone with an addiction has a disease. Our beliefs are supported by the same empirical research, which identifies several reasons for the low success rates:

  1. Mismatch with Society: Clinics do not reflect the fabric of society, leaving clients unprepared for daily life after the program.
  2. One-Size-Fits-All Approach: Most clinics use a “one size fits all” approach, which can be counterproductive.
  3. Lack of Involvement: Many programs do not sufficiently involve significant others, such as spouses, family, peers, and colleagues.


Real-World Environment

Traditional clinics lack the challenges, dilemmas, and temptations of everyday life, making it overwhelming for clients to return to this “noise” after a program, leading to relapses. That’s why our program operates in an environment that more closely resembles the dynamics of society, better preparing clients for daily life post-treatment.

Therapeutic Setting

Our program takes place at a Resort and Spa—a therapeutic, safe, and controlled environment with similar dynamics, challenges, dilemmas, and temptations encountered in normal life. Clients and therapists blend in anonymously as guests. The presence of alcohol and non-program guests introduces real-life challenges. The Resort becomes the therapy room, and daily life itself becomes the therapy. This setting provides invaluable insights into our clients, enabling us to offer the most effective help.


We also leverage Cue Exposure Therapy (CET), which is highly effective for addictions, social phobias, and a range of mental health issues such as depression.

Personalized Therapy

Unlike traditional programs that mainly provide group therapy with a “one size fits all” approach, we offer exclusively individual therapy. Each client receives a personalized treatment plan tailored to their unique needs and circumstances. We provide over 10 hours of daily therapy, compared to just a few hours in many other programs. The extensive time spent together allows for a deeper understanding and more effective treatment.

Involving Significant Others

We strongly encourage clients to attend with their significant others. Our therapists are not only experienced Addictions Specialists but also qualified Family and Systemic Psychotherapists. This enables us to work with couples, families, and peers, making therapy more effective.


Our unique approach, THERAPY-ON-THE-GO (TOTG), makes our program highly effective, relevant, and deeply meaningful, thoroughly preparing clients for daily life long after the program. Life at the Resort accelerates the therapeutic process, and the Spa enriches our clients’ experiences. We confidently assert that one month of Therapy-On-the-Go is equivalent to three months in a traditional program.

Such an approach could never be replicated in the sterile and limiting environment of a clinic. Mastermind 2.0 offers the perfect setting to reclaim yourself at luxury Resorts.